“Sara nodded in agreement as Herb stressed the importance of…”
“...building the major gift pipeline.”
“...increasing net new donors, reactivating lapsed donors…”
“Sara felt the weight of the world on her shoulders.”
“For years, she had made the calls…”
"...worked tirelessly to create fresh content to get the attention of donors.”
“...sent the letters...”
“Today, however, things were going to change.
“Sara and her team were about to unleash the power of the story generation.”
Sara logging into CF platform. Montage of sara creating and sharing an initiative.
Ding! Sara takes a sip of tea.
“A new idea has been submitted for your review”
“Sara set out to find the passionate people who were at the heart of her organization’s mission, and empower them to share their stories.
“She now had a team of millions...okay, maybe hundreds ...of motivated, connected storytellers.”
Sara asks, "show of hands, who here has a story to tell?"
We cut to John recording a video of his story.
“The stories flooded in. A wealth of endlessly reusable content made just for her organization.”
“Behind each story was a team of storytellers connected to a network of social champions."
“Sara and her team moved quickly, curating stories, responding to events in real-time, and empowering champions to reach their goals.
“All while connecting to a new world of supporters who self-identified what they cared about most...”
“...eager to donate, volunteer, and be champions for causes that matter.”
The team celebrates Impact Day.
”When it came time for the toast...”
“Sara raised her glass....”
John applauds from the audience.
Sara smiles at John.
“Unleash your stories. Inspire your community...”
Fade into logo.
“Empower the story generation.”
